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Rundfunk Berlin-Brandenburg has recently added a groundbreaking functionality to their streaming platform and offers audiences an in-stream experience: rbb xplore allows viewers to dive into a whole universe behind the scenes. Without a second screen, viewers can explore additional information and content about actors, locations, historic events etc. without leaving their player. Florian Hesse from rbb and Claudia Wolf, COO Metadata at transfermedia production services, present how rbb xplore was used for the docu-drama “Kennedy’s Love for Europe”, introduce the technology behind rbb xplore, dive into requirements and benefits of automated data management during film production and discuss how audiences (and producers) can benefit from this new technology.